About
A guide through analytics chaos
I work at the intersection of engineering, product analytics, and enablement. I’ve built systems, debugged broken tracking, supported teams under pressure, and trained people who “don’t do data” to use analytics confidently.
What I believe
- Analytics should reduce uncertainty — not increase it.
- Dashboards are useless without decisions.
- Enablement beats dependency.
How I work
- Direct and practical
- Transparent tradeoffs
- Strong documentation
What you can expect
- Fast clarity
- Concrete priorities
- Calm, structured execution
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