Survive the digital analytics mess
From dashboard overload to confident product decisions.
I help product teams clean up tracking, simplify metrics, and build a practical experimentation process — so people trust the numbers and actually use them.
Trusted metrics
Cleaner tracking
Self-serve insights
Experimentation that sticks
1) Diagnose
Audit tracking, metrics, and dashboards. Identify gaps, contradictions, and quick wins.
2) Simplify
Define a usable taxonomy, a short list of metrics, and a decision-ready reporting flow.
3) Enable
Train teams to answer questions themselves. Less dependency, more momentum.
What you get
Clarity
- What to measure (and what to ignore)
- Which dashboards are misleading
- Where tracking breaks
Trust
- Event & property validation
- Data quality checks
- Clear metric definitions
Speed
- Faster answers to product questions
- Less back-and-forth with “data people”
- Experiments that drive decisions
Start with “Analytics Triage”
A short, focused engagement to identify what’s wrong, what matters, and what to fix first. No slides. No fluff. Just a plan you can execute.
Book a triage call
Typical format: 30–60 minutes + a short written recap.